A professional approach to marketing may seem out of reach and a daunting task at first glance. With a few tools and some basic insights in your back pocket we can help you with ease.
These lessons will give you all of the basics and demonstrate the highly coveted tools that make Internet marketing a breeze.
There are a variety of ways to peak the interest of your ideal client leading them to your Landing page. We’ll discuss those in greater detail in a future lesson. Once you peak their interest through a video clip, article, Google ad word or some other means your next objective is to build enough trust to capture their email.
You, as an on line marketer, MUST establish an environment that builds rapport. A landing page helps you create that environment.
This gives you permission to build a relationship.
It is all about the relationship not the quick sale.
While it is true that you can build a relationship on your Blog, if you want to convert your Blog traffic into sales you MUST have a landing page or as David Garfinkel describes in his seminar, “The Copywriters Guild” squeeze page.
A landing page is designed to compel your ideal prospect into sharing with you a valued possession of theirs – their Email address.
You want them to give you permission to stay in contact with them via Email and in some cases by phone.
We are creating a ROLLEDEX specific to your business. That’s step number one. I cannot tell you how many people underestimate this very crucial point.
Many people have mistakenly built websites describing their goods and services with terrific ad copy. Their ad copy could win awards as being the most compelling and pleasing to the eye.
Unfortunately, that is not good enough to master the art of Internet commerce.
People very rarely if ever buy on the first approach. That’s why big players like Nike, Microsoft, and Pepsi focus on name brand recognition. Establishing a rapport with you their buyer.
You as an on line marketer MUST do the same thing.
You cannot rely on the first time visitor making a purchase or coming back later to do so.
With a great landing page you can get your prospects permission to send them a series of messages or video experiences allowing them to gradually get to know you, like you and trust you.
This approach is proven to increase your bottom line.
No, You Do Not Need To Create Your Own Pages! (More on that later.)
As a network marketer your number one goal is recruiting action oriented business builders. Business builders want to know how you recruit on line.
When people participate in your professional approach they will become attracted to doing business with you. This will open the door for you to introduce them to the business at a later date.
Continuing to build relationships and share marketing strategies, feeds your network marketing business with a continual list of qualified prospects.
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